2016-08-25 / Community News

TA staffer earns accreditation

Patricia Erikson Patricia Erikson Patricia Pierce Erikson of the Maine Public Relations Council recently earned her professional public relations accreditation, receiving the accreditation in public relations designation.

Erikson is now one of about 5,000-plus PR professionals nationally who represent a group of skilled professionals committed to practicing with exemplary ethical standards.

The goal of the accreditation program is to improve the practice of public relations by assessing competence in key areas of knowledge, skills and abilities associated with the profession. The designation signifies a public relations practitioner’s commitment to ongoing professional development and ethical practices.

Erikson is the director of marketing and communications and editor of Postscripts Alumni Magazine at Thornton Academy in Saco, where she manages all communication campaigns and publications of the

1,600-student independent school.

Erikson has more than 10 years of experience in communications, with a focus on strategic institutional advancement for nonprofit institutions. She serves as a board member for Maine Public Relations Council and Saco Main Street. Previously, she held positions as principal of Whitecap Consulting Maine’s institutional advancement services, as curator and head of the education department at the Washington State History Museum, and as visiting faculty in the American and New England Studies Program at the University of Southern Maine.

“I wanted to immerse myself in public relations best practices at the national level and challenge myself to bring new insights to Thornton Academy’s public relations initiatives. I believe that the rigorous APR professional development program has taken my work to another level. I’m excited to convert what I’ve learned into more effective strategic communications campaigns for our local, regional and international constituents,” Erikson said. “One of the unexpected benefits has been the camaraderie with others who were seeking the same professional growth. Maine is lucky to have a network of public relations professionals who support each other and strive to make the discipline its best.”

To earn accreditation, candidates must pass an oral presentation and written examination administered by the Universal Accreditation Board, which is an alliance of eight national and statewide professional associations, including Maine Public Relations Council, dedicated to furthering the field of public relations and the development of public relations professionals.

“On behalf of the Maine Public Relations Council, I congratulate Tricia on joining the ranks of Maine’s APRs. (Maine Public Relations Council) encourages all of its members to consider getting accredited and it is our mission to help them through that process. Patricia is a great example of somebody who has taken the time to identify their areas of growth and hone their skills,” said Kelly Barden, Maine Public Relations Council president.

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