2018-05-03 / Community News

Student develops logo

In November, 2017 the American Association of Retired People designated Biddeford as one of its Age-Friendly cities, recognizing its officials and other community members as leading resources for improving the livability of communities for all of its residents with a particular focus on people age 50 and older and their families. In January, the committee was searching for a logo and one of its members, Ron Gobeil, volunteered to seek out design help from the local community. He found Engine, a nonprofit agency in downtown Biddeford that, among other things, helps community members design marketing materials.

One of Engine’s projects is called “Makers + Marketing,” a weekly gathering of mostly middle and high school students who are interested in careers in graphic design, illustration, photography, filmmaking and marketing. With the help of professional instructors and mentors, students assist local businesses and community groups to produce needed marketing materials such as posters, logos, videos, packaging, photo shoots and editing. Devon Kelly-Yurdin, Engine education and outreach director, described the project as “looking for practical ways for local students to learn graphic design skills and make meaningful community contributions and connections.

While visiting Engine, Gobeil met Anthony Gendron and his volunteer class instructor, Savanna Pettengill. Gendron is a Biddeford High School freshman who learned about Engine’s Makers + Marketing class last summer and decided to enroll in the fall. Pettengill works in special education in New Hampshire during most of the day and heads to Engine in the late afternoon where she helps students like Gendron.

After Gobeil discussed the logo idea with the pair, everyone agreed that it was an appropriate project to tackle. Gendron came to the project with solid drawing skills but had to master how to create a computerbased graphic using software and technical skills that he learned from scratch. He called the task “a real challenge.” Working closely with Gobeil on the design took about fours weeks to complete and along the way they had to tweak the logo to be sure that the image of Biddeford’s city hall clock tower was accurate and recognizable.

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