2018-08-09 / Community News

Biddeford part of new web effort

Maine Development Foundation’s Maine Downtown Center announced the launch of an interactive web portal aimed at attracting visitors through one-stop shopping and content. Main Street Maine features local makers, events and natural assets in Maine’s downtowns on one website.

“People come to Maine to discover one-of-a-kind places, and Main Streets have them in a big way,” said Anne Ball, Program Director for Maine Downtown Center, in a press release. “We’ve learned from the Maine Office of Tourism that today’s visitors seek cultural, food and unique experiences. They want to know about world renowned museums in Rockland and Brunswick, the newest restaurants in Belfast and Augusta, great boutiques in Biddeford and Bath, cool breweries in Westbrook and Saco, and the best festivals in Skowhegan and Gardiner. This website provides one-stop shopping.”

The website is a collaboration among the state’s 10 Main Street Maine programs and the Maine Downtown Center, with guidance and matching funds from the Maine Office of Tourism. Maine’s Main Street programs are accredited by Main Street America.

“The site is full of advice and blog posts that recommend great food, coffee and brews as well as key cultural events and amenities,” said Project Coordinator Delilah Poupore, who directs Biddeford’s Main Street program. “Once people get to their destination, they’ll look around and find a lot more to do, or even head to another one of the state’s Main Streets.”

Visitors who stop at the state’s visitor information centers can pick up a rack card that directs them to the website. In addition, the project will include marketing to the Boston area, to encourage travel from that region.

Abbe Levin is a cultural tourism consultant who serves on the Maine Downtown Center Advisory Council. She thinks the site will have potential to expand shoulder- season visitation.

“These Main Streets have incredible cultural offerings along with great restaurants and local shopping. Each has their own unique sense of place – and they’re open year round. I also think the site has potential to encourage travel to multiple Main Streets and give visitors a reason to extend their stay.”

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